Kylie Jenner posted a black square to her Instagram feed - black lives matter hashtags."Five or six years of work, all those resources, all that work and documentationand now we have millions of black squares?" It's a common method for individuals to keep an eye on a circumstance or interest - black lives matter.Significant artists and record labels agreed to participate.

Whether or not the posts were collaborated or completely spontaneous, "it's clear to organizers and activists that this fucked us up," says Williams - black lives matter.